From Hibiscus Seeds, Myoxinol™ is a neuropeptide that helps naturally relax facial muscles to smooths wrinkles, offering an alternative to traditional neurotoxins. It also provides antioxidant benefits to help prevent biological ageing. Find Myoxinol™ in our Hibiscus Serum, Prickly Pear Face Cream, and Hibiscus Night Cream.

After nearly a decade working at her family’s five-star hotel chain, Rocco Forte Hotels, overseeing spa and wellness, Irene recognised an opportunity to elevate natural skincare through scientific insight. Drawing on her Italian roots and family farm in Sicily, she founded this luxury Mediterranean brand that uses high-tech science to harness the best of nature, while staying true to her sustainability values.