Our breakthrough ingredient Myoxinol™, extracted from Hibiscus Seeds, acts in a similar way to injectables used in wrinkle treatments and even reduces deep forehead lines. A unique combination of Green Pea Polypeptides and a novel Tetrapeptide work with Myoxinol™ to help boost Collagen and Elastin for visibly reduced fine lines and wrinkles. Multi-Molecular Hyaluronic Acid hydrates and plumps, while omega-rich Olive Oil and a Tetra-Ceramide Complex nourish and protect the skin’s natural moisture barrier.
Clinically approved for sensitive skin. Also suitable for all skin types, especially mature, dry or dehydrated.
Clinically proven visible wrinkle reduction thanks to bio-peptide Myoxinol™.
Green Pea Polypeptides and Tetrapeptide proven to boost skin firmness and elasticity.
Multi-Molecular Hyaluronic Acid boosts skin hydration.
Tetra-Ceramide Complex proven to restore the skin’s protective barrier.
Our Cult Serum
PERFORMANCE PROVEN IN CLINICAL TRIALS
PROVEN TO REDUCE DEEP WRINKLES
Our breakthrough Myoxinol™ regime (Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream) has been shown to deliver noticeable forehead wrinkle reduction that gets more and more obvious the longer the regime is used*.
The Hibiscus Serum is proven to fight free radicals in laboratory trials.
PROVEN FOR SENSITIVE SKIN
This serum has been successfully tested on sensitive skin in a 96-hour occluded patch test. As a consequence it has been clinically approved for sensitive skin**.
*Independent clinical trials undertaken on 20 participants aged between 35-65.
**Independent dermatological tests undertaken on 25 participants with sensitive skin.
THE MYOXINOL™ EFFECT
See visible wrinkle reduction from our breakthrough Myoxinol™ regime. Alongside each other in clinical trials, the Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream deliver visible wrinkle reduction that gets more and more noticeable the longer the products are used.
The discovery that Myoxinol™, extracted from Hibiscus Seeds, acts in a similar way to injectables in reducing even deep forehead lines, means that this is a significant new approach to reversing signs of skin ageing.
Myoxinol™ inhibits the mechanical factors responsible for the formation of expression lines on the face, while at the same time activating the cell’s natural defences to prevent oxidative damage. Therefore it can biologically delay the ageing of cells.
I love how the beautiful ingredients really make the formula sing and a total pleasure to use, plus it leaves my skin feeling immediately more supple and plump.
Featuring a healthy dose of hydrating hyaluronic acid, along with extracts of green pea, rose, and witch-hazel water, this super soothing serum is an anti-ageing formula that can be used morning and/or evening.
Hibiscus extract works as an antioxidant and a peptide all in one for skin protection, and blends with skin-nourishing ceramides, moisturizing hyaluronic acid and rose water, and olive oil for one mighty serum that delivers hydration and a smooth complexion.
Hibiscus is apparently known as nature’s Botox, and this serum sank in quickly and left my skin feeling dewy and soft to the touch, but not sticky. There was a brief but intense tingling feeling, which reassured me it was actively working, and it felt luxurious. Yes, please
An oligopeptide complex obtained from Hibiscus Seeds that combats both the biological and mechanical formation of wrinkles through a mode of action like injectable wrinkle treatments.
Green Pea Polypeptides
Active polypeptides that work to improve skin firmness and elasticity. They are proven to increase Collagen and Elastin synthesis, as well as improve and maintain surface hydration.
A unique protein building block that provides targeted action on the dermal structure by stimulating the synthesis of Collagen and Lumican. It’s proven to increase skin firmness, creating a volumising and 3D effect.
Multi-Molecular Hyaluronic Acid
A low molecular weight polymer that provides below the surface skin hydration, combined with a high molecular weight polymer that immediately hydrates the surface layers of the skin, protects the barrier and prevents moisture loss.
A concentrated mix of four different Ceramides that work to replenish the skin’s natural Ceramides. They restore the skin’s protective barrier, locking in moisture which results in more supple-looking skin and less visible wrinkles.
A pre-cursor for Ceramides, which contains skin-identical lipids that coordinate with the Tetra-Ceramide Complex to restore the protective barrier of the skin.
An antioxidant that helps to protect the skin from free radicals and has astringent qualities. It also has soothing properties.
Witch Hazel Water
An antioxidant rich in Oligomeric Tannins, which protect the skin from free radicals. It also has purifying, balancing and soothing qualities.
A fatty acid which improves skin hydration. It also contains high levels of antioxidants, such as Vitamin E and polyphenols, which help to protect the skin against free radicals and promote cellular renewal.Button label
Aqua (Water), Rosa Centifolia Flower Water, Hamamelis Virginiana Leaf (Witch Hazel) Water, Sodium Hyaluronate, Olea Europaea (Olive) Fruit Oil*, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Hyaluronic Acid, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-9, Phytosphingosine, Ceramide NP, Glycerin, Ceramide AP, Sodium Lauroyl Lactylate, Xanthan Gum, Ceramide EOP, Tropolone, Caprylyl Glycol, Cholesterol, Dextrin, Carbomer, 1,2-Hexanediol, Hydroxyacetophenone, Parfum (Fragrance)**.
The Hibiscus Serum is free from parabens, artificial preservatives, phthalates, silicones, SLS, SLES, silicones, mineral oils, TEA, DEA, artificial colours, harsh fragrances, essential oils, animal-derived ingredients, palm oil and unsustainably sourced palm oil derivatives.
We focus on locally sourced Mediterranean ingredients, many of which come from our Organic Farm in Sicily. Each ingredient must smell and feel amazing but more importantly have clear benefits in use, without any compromise in skin kindness.
“Through my time spent working with spas, I knew that I wanted to create experiential skincare. I noticed that many natural brands were using ‘essential oils’ to fragrance their products, and these often have unpredictable allergenic effects. The attempts by some natural brands to avoid this issue by being unperfumed didn’t make sense as fragrance is a key component of the spa experience, and is vital in stimulating emotions. So, I teamed up with Dr. Francesca Ferri to create lab-formulated, allergen-screened fragrances, ensuring our products combine outstanding fragrance with outstandingly low allergenic potential.”